Template - Choice-based-conjoint Survey
There are two versions of the conjoint survey: “button” and “table”. This is the “button” version. In this version, the conjoint options are shown in buttons.
This survey asks about your preferences for RFID technologies used for payment and identification — such as rings, bracelets, cards, or implants.
Consent
This survey is being conducted by students at The George Washington University. We will not be collecting any identifying data, such as your name or address. The survey will take about 10–15 minutes. Your participation is voluntary and you may stop at any time.
RFID Familiarity
Screening Question
If you are interested in alternatives to carrying a wallet (for payments or ID) using RFID technology, please select Interested.
If you are not interested at all, select Not interested.
Educational Page
Now that you’ve shared a bit about yourself, consider a scenario in which you can choose an RFID technology from a set of options with different attributes.
Price
The cost (USD) you would pay for the device.
Range
How far (in feet) a scanner can detect the RFID signal (e.g., 0.1, 0.5, or 1 ft).
Compatibility
Which phone ecosystem the device pairs with: iOS, Android, or Both.
Storage
How many digital ID tags can be stored (e.g., 1, 3, or 5 Tags).
Type / Location
We will show several form factors: - Bracelet or Ring (wearables) - Card (wallet alternative) - Implant (subdermal location such as hand, wrist, or finger)
Conjoint Question Intro
On the next pages, you’ll see three RFID options. Choose the one you most prefer.
We will now show you 6 sets of choice questions starting on the next page.
Conjoint Question 1
Conjoint Question 2
Conjoint Question 3
Conjoint Question 4
Conjoint Question 5
Conjoint Question 6
Demographics Page
Nice job!
We’re almost done! We’d just like to ask just a few more questions about you which we will only use for analyzing our survey data.
End Page
The survey is finished. Thank you for your feedback!
Your completion code is:
You may close the window now.
End Page
The survey is now finished. You may close the window.
End Page
Sorry, we wanted you to select the red button.
The survey is now finished. You may close the window.