Template - Choice-based-conjoint Survey

Note

There are two versions of the conjoint survey: “button” and “table”. This is the “button” version. In this version, the conjoint options are shown in buttons.

This survey asks about your preferences for RFID technologies used for payment and identification — such as rings, bracelets, cards, or implants.

RFID Familiarity

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Screening Question

If you are interested in alternatives to carrying a wallet (for payments or ID) using RFID technology, please select Interested.
If you are not interested at all, select Not interested.

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Educational Page

Now that you’ve shared a bit about yourself, consider a scenario in which you can choose an RFID technology from a set of options with different attributes.

Price

The cost (USD) you would pay for the device.

Range

How far (in feet) a scanner can detect the RFID signal (e.g., 0.1, 0.5, or 1 ft).

Compatibility

Which phone ecosystem the device pairs with: iOS, Android, or Both.

Storage

How many digital ID tags can be stored (e.g., 1, 3, or 5 Tags).

Type / Location

We will show several form factors: - Bracelet or Ring (wearables) - Card (wallet alternative) - Implant (subdermal location such as hand, wrist, or finger)

Conjoint Question Intro

On the next pages, you’ll see three RFID options. Choose the one you most prefer.

We will now show you 6 sets of choice questions starting on the next page.

Conjoint Question 1

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Conjoint Question 2

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Conjoint Question 3

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Conjoint Question 4

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Conjoint Question 5

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Conjoint Question 6

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Demographics Page

Nice job!

We’re almost done! We’d just like to ask just a few more questions about you which we will only use for analyzing our survey data.

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End Page

The survey is finished. Thank you for your feedback!

Your completion code is:

You may close the window now.

End Page

Sorry, we wanted you to select the red button.

The survey is now finished. You may close the window.