Template - Choice-based-conjoint Survey

Note

There are two versions of the conjoint survey: “button” and “table”. This is the “button” version. In this version, the conjoint options are shown in buttons.

This survey asks about your preferences for RFID technologies used for payment and identification — such as rings, bracelets, cards, or implants.

Consent

This survey is being conducted by students at The George Washington University. We will not be collecting any identifying data, such as your name or address. The survey will take about 10–15 minutes. Your participation is voluntary and you may stop at any time.

I am age 18 or older

Yes

No

*

I have read and understand the above information

Yes

No

*

RFID Familiarity

Are you familiar with RFID technology?

Yes!

Kind of

No :(

*

Screening Question

If you are interested in alternatives to carrying a wallet (for payments or ID) using RFID technology, please select Interested.
If you are not interested at all, select Not interested.

Overall, how interested are you in using RFID for payments or identification?

Not interested

Interested

*

Educational Page

Now that you’ve shared a bit about yourself, consider a scenario in which you can choose an RFID technology from a set of options with different attributes.

Price

The cost (USD) you would pay for the device.

Range

How far (in feet) a scanner can detect the RFID signal (e.g., 0.1, 0.5, or 1 ft).

Compatibility

Which phone ecosystem the device pairs with: iOS, Android, or Both.

Storage

How many digital ID tags can be stored (e.g., 1, 3, or 5 Tags).

Type / Location

We will show several form factors: - Bracelet or Ring (wearables) - Card (wallet alternative) - Implant (subdermal location such as hand, wrist, or finger)

Conjoint Question Intro

On the next pages, you’ll see three RFID options. Choose the one you most prefer.

We will now show you 6 sets of choice questions starting on the next page.

Conjoint Question 1

*

Conjoint Question 2

*

Conjoint Question 3

*

Conjoint Question 4

*

Conjoint Question 5

*

Conjoint Question 6

*

Demographics Page

Nice job!

We’re almost done! We’d just like to ask just a few more questions about you which we will only use for analyzing our survey data.

(1) In what year were you born?

Choose an option... Prefer not to say 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 1975 1974 1973 1972 1971 1970 1969 1968 1967 1966 1965 1964 1963 1962 1961 1960 1959 1958 1957 1956 1955 1954 1953 1952 1951 1950 1949 1948 1947 1946 1945 1944 1943 1942 1941 1940 1939 1938 1937 1936 1935 1934 1933 1932 1931 1930 1929 1928 1927 1926 1925 1924 1923 1922 1921 1920

*

(2) What is your current gender identity?

Choose an option... Male Female Non-binary Trans male/trans man Trans female/trans woman Prefer not to say

*

Please let us know if you have any other thoughts or feedback on this survey.

Your feedback will help us make future improvements :)

*

End Page

The survey is finished. Thank you for your feedback!

Your completion code is:

You may close the window now.

End Page

The survey is now finished. You may close the window.

End Page

Sorry, we wanted you to select the red button.

The survey is now finished. You may close the window.